Our Expertise
Whether you are looking to buy or sell, we are here to help. Take a look at our dynamic marketing approach.
The EquiLux Approach to Marketing
Our team strives to be a full-service operation renowned for our tailored marketing approach. We develop a unique suite of marketing strategies designed specifically for each property. You can trust that your property will be showcased effectively and elegantly to a qualified pool of potential buyers. When we take on a listing we execute a comprehensive plan that includes:
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Readiness
- Assisting with a pre-sale checklist with repair and staging recommendations. Click Here
- Suggesting reputable service providers to ensure your property is in excellent condition.
- Gathering historical and community information to craft your property's narrative.
- Preparing essential materials such as soil maps and disclosures.
- Maintaining seamless communication with all stakeholders, including owners and legal and financial teams.
- Installing clear signage appropriate for the location, as desired.
Storytelling
- Developing a captivating narrative that tells the story of your home or farm.
- Capturing professional visuals, including photos, drone footage, videography, and 3D walkthroughs.
Listing
- Listing the property on the Multiple Listing Service, which syndicates to local, national, and international sites like Zillow, Trulia, and Realtor.com.
- Personally managing all showings and providing feedback. You will also receive a weekly email about your listings click rate and online viewing stats.
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Advertising
- Strategic horse show & event marketing
- Unparalleled social media marketing
- Independent ads in industry related events and publications such as sponsoring a jump at an eventing competition, The Blood-Horse, Churchill or Keeneland Magazines, etc.
- Personally sharing the new listing with relevant contacts.
- When applicable, listing on additional sites such as For the Love of Old Houses, Land.com, or HorseProperties.Net.
If you are looking for exposure for your home or farm for the open market, it would be our pleasure to help. Contact us today and tell us about you and your property.